RDW Technology Partner Program: training for effective collaboration.

The presentation of the RDW Technology Partner Program took place in the format of offline and online training, held at the Merlion office in Krasnogorsk on July 21. It was attended by sales managers of the head office and regional representatives - 100 people in total. The training was conducted by representatives of RDW Technology – Commercial Director Maxim Ostroumov and the head of the department for working with partners Anton Golubev.

During the open discussion, the speakers talked about the advantages of the customer's choice of products under the RDW Computers brand, about the rules of working with the company, and about the brand's product line.

- It's time to support our partners. Today, when A-brands have left Russia, the vendor's task is to provide flexible tools and channels for operational interaction," says Maxim Ostroumov, Commercial director, about the training goals. "This meeting is strategically important for us. We introduced the Merlion team to the product line of the RDW Computers brand, the pricing policy and the legislative base of the registered products of the REP of the Ministry of Industry and Trade. We managed to do all this thanks to the partnership built between RDW Technology and the flagship of the Russian distribution company Merlion.

According to the estimates of the sales department of RDW Technology, the Russian IT market today is experiencing a shortage of universal tools for working with partners. Domestic vendors are still losing both in terms of the completion of their own products and in the implementation of approaches to the development of a flexible partner policy. The analysis of the IT market directly indicates that the state import substitution strategy will bring profit only to those vendors who attract their partners with competitive advantages of sales support. This tactic is implemented in the RDW Technology Partner Program.