Rebranding of the official RDW Technology website: a rethought identity and a new technology strategy
- RDW Computers is represented in three segments of the “Russian IT Infrastructure Market 2026” map by TAdviser.
- RDW Computers and “Basalt SPO” have equipped a classroom at YarSU named after P.G. Demidov.
- RDW Computers Expands Ecosystem with RDW03-M Combo Computer Mouse
- Webinar for partners: from specification to result
- Ready‑made trusted solutions for the public sector and critical infrastructure.
- An expert’s perspective on IT infrastructure for the fuel and energy sector
- The compatibility of RDW Computers and zVirt Max solutions makes it possible to deploy a secure virtual environment on a platform certified by the FSTEC.
- RDW Computers has strengthened its position in the CNews industry rankings: 130th place in the CNews500 and 24th place among developers.
- RDW Computers is the general partner of the IT Rhythm 2026 conference
- Webinar announcement: Moving in the IT market adjusted for the Coriolis effect
In the rebranding of the official website of RDW Technology, the company's identity has been reinterpreted. This is our response to the wishes of customers to see progressiveness and flexibility in the effective solution of their unique tasks. Our change in the visual image in the media environment is dictated by the new technological strategy of RDW Technology and the rules of the game, which have changed the balance of power in the Russian market of computer equipment manufacturers. The architecture of the new site is distinguished by conciseness, maximum informativeness, accuracy of expressive means, aesthetic appeal and dynamism. Based on the color scheme, the color of unexplored space (black), the color of life and rebirth (red), the color of truth and legality (white).
All this creates a unified perception of the RDW Computers brand by customers, increases its recognition in the ranks of our target audience and helps to correctly form the first impression of the company among those who are just planning to build business relations with us.
— In essence, rebranding places visual accents in the presentation of information, rebuilds the positioning of the company and offers optimal communication with our customers and partners, says Pavel Kovalenko, RDW Technology press secretary. — And if the internal transformation of the site affected the company's mission, the value of the brand and the breadth of the product line, then external changes allowed a much more informative look at the well-known products of the RDW Computers brand and the possibilities of long-term cooperation withby us.
Also, the site has created the most informative and aesthetic tool, the electronic passport of devices, which includes all technical, warranty and user information. We thank all our partners for their cooperation and nbsp;support!
We invite you to evaluate our updated network resource and share your impressions in our Telegram channel. We are sure that our new communication tool will always help you choose the best solution for your business.
